I recently installed the latest version of BitDefender. Within hours of installing what was supposedly the latest and greatest version of their anti-virus and anti-spam software, I was rudely interrupted by a pop-up window that prompted me to extend my subscription.
The problem was that I still had 188 days (which is over 6 months!) left on my subscription and was therefore nowhere near my renewal date.
Such a large and obtrusive pop-up window (740×400!) might have been justified if the software was alerting me to a virus or a network attack, but all this pop-up was trying to achieve was to part me with £29.95 a full 6 months before time.
In disbelief and disgust I closed the pop-up but it wasn’t long before it appeared again, and having looked through the software’s settings there doesn’t seem to be any way to disable it.
That such spam would originate from a product that is supposedly designed to protect you from such nonsense is beyond ironic, but sadly such irony is lost on the developers who have responded to complaints with comments along the lines of, “clicking on a close button once in a while isn’t that bad.”
I’m sure that’s what all the spammers say, but the haemorrhaging of customers that is apparent over at the BitDefender support forums in response to these pop-ups is convincing evidence that customers do not like to feel like their trust has been misplaced.
Indeed, freelancers and independents who are looking for tips on how to treat their customers in order to nurture repeat business should consider this a master-class of what NOT to do.
As for me… yes, I’ve switched to a competitor as well.