Rather than spend a few hours trying to hack something together with drivers from the four corners of the internet, I decided that I’d buy a new scanner. After all:

1. Scanners aren’t expensive;
2. Technology has moved on a lot since I got that old Mustek and a new scanner would give better results, faster;
3. A new scanner (and its software) would actually work on 64-bit Windows 7.

I needed to scan some documents to send over to my graphics designer ASAP, so rather than place an order online and wait a few days I decided to pop down to the local industrial estate and get something from Currys/Comet.

Both Currys and Comet are right next to each other in Southport, so I went into Currys first with a view of seeing what they had available and then going into Comet to compare. On the way in I noticed a huge “Our price promise” sign next to the door that claimed that Currys would beat the price of a range of local competitors including “Argos, ASDA, Comet, Jessops, Tesco, John Lewis… in fact any local retail store”. Impressive.

Inside, Currys had three scanners – a Canon LiDE 100 for £69.99, a Canon LiDE 200 for £89.99 and a Canon CanoScan 5600F for £149.99. Thinking those prices were on the high side, I went into Comet to see what they had. Nothing. Some laptops, some printers, but no scanners. Back to Currys.

At this point I decided to check Currys’ website because I knew their products were cheaper on there, so the plan was to go in and ask for one of those scanners for their online price – something that I’ve done before with positive results. After all, if a company is willing to beat its competitors in price then it should happily match its own website. I got my phone out and navigated to the Currys website where I found that the scanner that I was most interested in (the LiDE 200) was indeed on there for a reduced price – a full 25% off in fact at £68.28.

I approached a member of staff and asked if the store would match the price they had on their website for a scanner. The assistant said no, they don’t match websites. I pointed out that this was Currys’ own website, to which he enquired if I meant Dixons. No, I was talking about Currys. He wasn’t sure if he was allowed to price-match his own website, so he went off to check. A few moments later he returned and said that no, he couldn’t price-match his own website. So much for their “price promise”.

I noticed that there was a “Reserve and Collect” facility on the website, which upon closer inspection allowed me to reserve an item online for local store pick-up. I hit the button, selected the store at which I wanted to reserve my item (no prizes for guessing which store I selected), entered my name and email address and then went to the till where my reservation was already printing out. With the ink on my reservation still wet, the assistant asked a colleague to fetch the scanner for me. I paid the £68.28 (I know it’s available cheaper still online, but I really needed it today), got my receipt and walked out.

This was the most bizarre case of red tape that I’d ever experienced when making any kind of purchase. Were it not for the mobile internet exposing this blatant case of double standards, I might actually have been forced to pay £89.99 for a scanner just so that I could take it away today. Thanks to this technology however, I saved myself 25% without even leaving the store.

I contacted Currys about this and referred them to this blog post and asked them for their opinion. They made no comment.

* I say apparently because while the maths behind that increase ratio does make sense, the maths also predicts transfer rates of more like 12.5mb/sec on a 100mbit line – so to be getting 8-10mb must mean there’s quite an overhead involved…

Anyway, after looking around I settled on a D-Link Xtreme N Gigabit DIR-655 and promptly searched for some prices on Google Products.

PIXmania was the first name that I’d heard of before (and bought from previously), so although they weren’t quite the cheapest I decided to go with them – the power of brand recognition working a treat. PIXmania had it for £79.90 including VAT, so I went to the site, added it to my basket and went to checkout. Just then Firefox crashed, so when it loaded back up I manually navigated to PIXmania’s site and searched for the router. To my amazement the router was now £96.98 including VAT! That’s a 21% increase in price, with the only difference being that on the first occasion I was referred from Google Products and on the second there was no referral.

I went back to Google Products and did the search again from there. Sure enough, the router came up again for £79.90, so this time I went in and bought the router from there. I checked out, paid via PayPal and now have an email receipt for £79.90.

It would seem that PIXmania is slashing prices on price comparison websites to make themselves more competitive, yet hiking them up again to non-referrals who are unlikely to have compared their prices before making a purchase. The moral of the story here is to always use price comparison websites whenever you’re making a purchase online!